The K West Hotel's influencer marketing action plan involves four main strategies: 1. Host monthly theme parties at the hotel's spa, kitchen, etc. and invite influential bloggers and press to gain visibility through their posts and reviews. 2. Create partnerships with green associations and communicate the hotel's involvement to encourage "eco-friendly" guests to talk about the hotel. 3. Organize a contest for guests to design a future guest room, with the winner receiving a weekend stay after their video submission is posted online. 4. Develop the hotel's own blog featuring employee videos and articles about the spa, chef's recipes, and more to position the staff as influencers themselves.

1. Influence Marketing Action Plan for the K West Hotel Lauriane Laurent & Deborah Bomstein

2. Who are the influencers ? Our TravelAgencies Tour operators Regularguests Our guestswhowritereviews on the web Thirdparties Blogger experts on sustainabledevelopment, Spa and luxuryindustry Tourismoffices Specializedpress Ourselves

3. Action Plan Create once a month a theme party in the hotel or spa or kitchen to highlighteach part of the hotel – Guestswillbeinfluencialbloggers, the press, ourregularguests. Theywillbeinfluencers by postingvideos or/and photos and theircomments about the party and the hotel in general. It has to bedifferent to have more visibility on the web

4. Createpartnershipswith green associations Let the customers know thatwe are participating to environmentprojects Communicate about ourinvolvement (associateourname to the organization) Put flyers in the hotel and in the guestrooms to let the guestsalsoparticipate to our program. All thesemakeour « eco-friendly » guests talk about us and encourage people to staywith us.

5. Contest Organize a contest to design, for instance, the future guest room. The information willcirculate via our blog, ourwebsite, the internet usersthrough social networks. Participants will have to make a video to show the project. Videoswillbeposted on our blog and linked to YouTube The best videowillbeselected by the hotel team and the internet users. The winner of the contestwillbeoffered a weekend in ourhotel to bepampered

6. Be ourown influencer Createourown blog in whichwewill post videos, photos and articles The blog willoffer a section dedicated to the spa and wellnesswithplenty of advices on how to take care of yourself. Samecouldbedonewith the Chef sharing histips, recipes… The employees of the hotelwillbeinvolved in the video promotion